What does social media provide in terms of SEO? MWI receives this information a lot from both current and potential clients. Social media is rapidly growing marketing channel that most companies have only just begun to take advantage of over the last few years, however it’s very important to leverage when you’re investing efforts in search engine optimization. While the benefits of using social media are not immediately obvious, they are vital for SEO help. Below are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long period of time. A social engagement is when people comment, like or share tweets about an article. Content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to rank content. It’s a way of evaluating the quality of content that people are able to use in comparison to what their algorithm determines to be top-quality. If the content you’re looking at receives lots of social interaction the content can be indexed.
2) Link Building
It’s long gone of going out and asking for websites to link to yours. In the wake of Google’s Panda and Penguin algorithms SEOs are now forced to do link building the old fashioned way by creating high-quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your site if asking them directly is considered an “unnatural” link building method? Social media can help. Social media allows you to present your content in front of people who are interested and could be convinced to link to it in the event that it is worthy of linking to. People who connect your content to their networks and increase the reach of your content.
3) Content Amplification
You can write all the high quality content you want but it’s not going to gain any traction without amplifying it. Email marketing can be great method to boost content but it’s only going to reach those in your marketing list. Social media enables you to increase the reach of your content. If you share your content with your followers, they will share it with their own followers if they find it helpful. This will allow them to be able to share your content with their followers, increasing your reach. In return, you gain lots of relevant traffic, inbound links, social signals , and brand awareness All of which are used by search engines to judge the quality of the content.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines much about the credibility of your site’s content and how much it is trusted in its ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. Google calls this co-citation. Building these co-citations through social media will help improve Google’s trust and confidence in your website , and will also help by bringing in search queries that are branded.
5.) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing up in search results pages. This lets your company’s brand 188.8.131.52/Home.php?mod=space&Uid=6523&do=profile&from=space appear in search results for specific queries that aren’t only restricted to your business’s website. It’s more than that. Tweets on their own from Twitter were once searchable and displayed in search results. This allowed your content to rank higher in the search results. It was temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.